Departments

R&D

Lal Teer Seed is found highly leaning in setting an exemplary exception by prioritizing research as top deliberation of all works.Developing new hybrid varieties that suit customers' demand through breeding is the core objective of Research and Development Wing. Open Pollinated (OP) variety development has also caught an extensive magnitude of work to preserve indigenous inbred varieties alongside business drive. A Gene Bank of Lal Teer brings about this capacity.

PDS

Conduct adaptation and performance trial of the newly developed lines by R&D and exotic materials in different agro-ecological zones (AEZ) of Bangladesh and make recommendation for variety release along with field day in commercial demonstration plots for the dissemination of product information to the grass root level. This way is also doing the extension work for the company.

Production

Based on stronger adaptability and agro-ecological advantage 8 production zones are selected to carry out seed multiplication. The offices are located at Rangpur, Thakurgaon, Nilphamari, Dinajpur, Kurigram, Lalmonirhat, Meherpur and Chuadanga. Lal Teer runs seed multiplication through Contract Farming System involved by farmers that now count 5000 under direct and close supervision of highly educated, widely experienced, well trained agriculturists.(*)

PPQC

Seed receiving, moisture testing, germination testing, drying, cleaning, grading, storage and packing sequence the order of activities of this department mainly accountable for ensuring the quality of seeds. PPQC is equipped with an advanced processing plant to capacitate all round quality control.

Distribution

Distribution, along with such elements as product, price and promotion belongs to the classical marketing mix. The marketing factors like products, packaging, price or promotion can play their role on the market when proper distribution system exists. Lal Teer Seed Limited is leading a wide spread distribution channel all over the country. This department is always providing Lal Teer's products to the ultimate customers (i.e. Farmers) through dealers and retailers within 24 hours from order receiving time.

Marketing & Sales

The objective is to ensure farmers an easy access to quality seeds which leads Lal Teer to go for expansions of marketing network across the country. 19 regional marketing offices located at Barisal, Bhola, Bogra, Chittagong, Comilla, Cox's Bazar, Dhaka, Dinajpur, Faridpur, Feni, Gazipur, Jessore, Khulna, Moulvibazar, Mymensingh, Pabna, Rajshahi, Rangpur, and Sariatpur, cater service to chain trade members and farmers on demand. More than 800 registered dealers, 8600 sub dealers, 12,000 retailers and a big number of mobile seed sellers are the hands of Lal Teer, who are actively involved in serving 12 million of farmers.(*)

Lal Teer has an independent training wing under Marketing department with state of the art facilities to train up its stake holders and offer same to others.

Finances & Accounts

The division is to ensure the business oriented financing as well as to provide financial & accounting information to the management as the decision making tool. The division is dedicated not only to deal with financial operation but also to monitor the Sales collection, Market Growth, Budgetary Control and the cost-profit comparison of various operational activities for the betterment of the business as a whole. It facilitates the operation by providing financial intelligence considering the market & Receivable Position as well as the Financial Liabilities lies with banks and like institutes.

Collaborative Works
Research Technology Partner:
Cornell University, USA
East West Seed International
High Tech, China
MAHYCO Seed Industries, India
BARI, BJRI, KU, BINA, BRRI
Market Development & Promotion Partner:
SEDF-IFC of World Bank Group
Inter-Cooperation, Bangladesh
Swiss-Contact KATALYST
IDE-Bangladesh
USAID-PRICE
 
 
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