Lal Teer’s extensive research and development program throughout the country which ensures regional adaptation is its greatest strength, as it brings quality seeds to farmers with the necessary accurate information. So far the company has commendable innovations in respect of crop variety development and improved scientific production practices. Lal Teer is not only contributing to the improvement of nutrition, food security, farmer empowerment, and women empowerment in Bangladesh, but the company is also poised to do its part in order to help mitigate the imminent effects of climate change. Due to its vast farmer ecosystem, many international agencies, such as USAID, SIDA, the govt. of the Netherlands, World Vegetable Center, CARE, CIMMYT, DFID, IFC, IRRI, Katalyst, SwissContact, etc. have worked with and are working with Lal Teer in technology transfer and capacity building. Below are some of the donor assisted projects Lal Teer has implemented and are on-going.
Mr. Abdul Awal Mintoo established the Multimode Transport Consultants Ltd. which became the Conglomerate of Multimode Group today.
Multimode Group in conjunction with East West Seed International set off the journey of East West Seed (Bangladesh) Ltd. as joint venture multinational company prioritizing research to develop hybrid and high yielding vegetable varieties.
East West Seed (Bangladesh) Limited changed the name to "Lal Teer Seed Limited" which is the business house taken from farmers' choice.
North South Seed Limited, Chens Crop-Science Bangladesh Limited and Tinpata Quality Seeds Limited.
To supply highly environmentally adaptable and quality vegetable seeds To enhance research consciousness in discovering new dimensions for development and enrichment To minimize seed import To build capacity to export seed To establish strong networking programs by sharing resources and expertise with local and international institutes and organizations.
Nearly all the vegetables seed like bitter gourd, bottle gourd, cucumber, eggplant, onion, pumpkin, radish, sponge gourd, tomato,Okra with a number of varieties under each crop are catered to the nation.
Thirty two vegetable crops with 128 varieties are served by Lal Teer. The number of hybrid touches around 52. Apart from a host of vegetable seeds, Lal Teer markets 8 hybrid varieties of rice and 2 hybrid varieties of maize and 1 hybrid variety of cotton.
In September, 2008 LTSL entered into pesticide business associating with United Phosphorus Limited global agro chemical leader. In 2010 Lal Teer entered into Livestock sector for dairy, beef cattle and buffalo improvement program through artificial insemination and feed development.
Lal Teer Seed is found highly leaning in setting an exemplary exception by prioritizing research as top deliberation of all works.Developing new hybrid varieties that suit customers' demand through breeding is the core objective of Research and Development Wing. Open Pollinated (OP) variety development has also caught an extensive magnitude of work to preserve indigenous inbred varieties alongside business drive. A Gene Bank of Lal Teer brings about this capacity.
Conduct adaptation and performance trial of the newly developed lines by R&D and exotic materials in different agro-ecological zones (AEZ) of Bangladesh and make recommendation for variety release along with field day in commercial demonstration plots for the dissemination of product information to the grass root level. This way is also doing the extension work for the company.
Based on stronger adaptability and agro-ecological advantage 8 production zones are selected to carry out seed multiplication. The offices are located at Rangpur, Thakurgaon, Nilphamari, Dinajpur, Kurigram, Lalmonirhat, Meherpur and Chuadanga. Lal Teer runs seed multiplication through Contract Farming System involved by farmers that now count 5000 under direct and close supervision of highly educated, widely experienced, well trained agriculturists.(*)
Seed receiving, moisture testing, germination testing, drying, cleaning, grading, storage and packing sequence the order of activities of this department mainly accountable for ensuring the quality of seeds. PPQC is equipped with an advanced processing plant to capacitate all round quality control.
Distribution, along with such elements as product, price and promotion belongs to the classical marketing mix. The marketing factors like products, packaging, price or promotion can play their role on the market when proper distribution system exists. Lal Teer Seed Limited is leading a wide spread distribution channel all over the country. This department is always providing Lal Teer's products to the ultimate customers (i.e. Farmers) through dealers and retailers within 24 hours from order receiving time.
The objective is to ensure farmers an easy access to quality seeds which leads Lal Teer to go for expansions of marketing network across the country. 19 regional marketing offices located at Barisal, Bhola, Bogra, Chittagong, Comilla, Cox's Bazar, Dhaka, Dinajpur, Faridpur, Feni, Gazipur, Jessore, Khulna, Moulvibazar, Mymensingh, Pabna, Rajshahi, Rangpur, and Sariatpur, cater service to chain trade members and farmers on demand. More than 800 registered dealers, 8600 sub dealers, 12,000 retailers and a big number of mobile seed sellers are the hands of Lal Teer, who are actively involved in serving 12 million of farmers.(*)
The division is to ensure the business oriented financing as well as to provide financial & accounting information to the management as the decision making tool. The division is dedicated not only to deal with financial operation but also to monitor the Sales collection, Market Growth, Budgetary Control and the cost-profit comparison of various operational activities for the betterment of the business as a whole. It facilitates the operation by providing financial intelligence considering the market & Receivable Position as well as the Financial Liabilities lies with banks and like institutes.
Research Technology Partner: Cornell University, USA East West Seed International High Tech, China MAHYCO Seed Industries, India BARI, BJRI, KU, BINA, BRRI Market Development & Promotion Partner: SEDF-IFC of World Bank Group Inter-Cooperation, Bangladesh Swiss-Contact KATALYST IDE-Bangladesh USAID-PRICE
